Insect Farming Initiative Webinar Series

Lonnie Hobbs, Jr.

Assistant Professor, Kansas State University Department of Agricultural Economics

This presentation examines the socioeconomic dynamics shaping the adoption of insect-based proteins in the pet food industry and other food and feed industries, with a focus on consumer perceptions and willingness to pay. Using recent survey and experimental data, we explore how consumer demand influences the economic viability of insect farming and the broader market potential for insect-derived ingredients. Key insights reveal the social and economic factors that shape pet owners’ acceptance of insect proteins, including environmental values, income, education, and trust in food innovation. These preferences directly impact supply chain development, pricing strategies, and the scalability of insect farming operations. By connecting consumer behavior to production and policy implications, this presentation highlights how market signals can support equitable and sustainable growth in the insect farming sector.

About

Dr. Lonnie Hobbs, Jr., is an Assistant Professor in the Department of Agricultural Economics at Kansas State University. Originally from Clarksville, TX, Lonnie has a diverse background in teaching, research, and community involvement. He serves as the primary instructor for the Commodity Futures course (AGEC 420) and Food and Agribusiness Marketing course (AGEC 515). In his research, Lonnie specializes in agribusiness, marketing, pet food economics, teaching and learning, and assessing program efforts. His research specifically focuses on analyzing current marketing strategies, customer behavior, and product demand in the food and agriculture industry, and particularly the pet food sector. More recently, Lonnie has taken an interest in several research projects related to the perceptions, acceptance, and willingness to pay for insect-based proteins and by-products. Lonnie's educational background includes a Bachelor of Science Degree in Agribusiness from Prairie View A&M University (PVAMU), as well as a Master of Science and Ph.D. in Agricultural Economics from Kansas State University.

Dr. Konstantina Kotsou

Ph.D. from University of Thessaly

This presentation examines the utilization of insects, with a focus on Tenebrio molitor (mealworm), as an innovative and sustainable protein source in commonly consumed food products, including bread, biscuits, crackers, and dairy alternatives. Drawing on recent scientific studies, it examines the nutritional value of insect-based foods and their acceptance by various consumer groups in Europe. Moreover, challenges associated with consumer perception, as well as strategies aimed at enhancing public acceptance and market integration of edible insects within the European food system, are highlighted.

About

Konstantina Kotsou holds a PhD from the Department of Food Science and Nutrition at the University of Thessaly, specializing in Novel Foods and Edible Insects. Her research focuses on the rearing, nutritional enhancement, and utilization of Tenebrio molitor for the development of innovative food products, as well as on the use of green extraction techniques (Ultrasound, Pulsed Electric Field, Pressurized Liquid Extraction) to highlight the antioxidant properties of agri-food industry by-products. She has experience with instrumental analytical techniques such as HPLC and GC/FID, and has authored 30 scientific articles, which have received 419 citations. She has presented her doctoral research at international conferences across Europe (Greece, Spain, Romania), and most recently delivered an oral presentation at the Insects to Feed the World international conference held in Singapore – one of the most prominent global events in the field of edible insects.

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